Alter weaves its own pattern to craft an invitation to the campy experience of the unparalleled, eye catching style of your favorite musicians stage attire.
Concept
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What a person wears can say a lot about their personality. This idea also applies to musicians and what they wear while performing. How does the glitz and glamor (or lack there of) relate to the musician and their personality? Concerts are meant to be an experience, and the clothing worn by the artist has the ability to elevate that experience. Is the artist trying to make a personal connection with the fans, or putting on a more theatrical show. This publication explores the how and why behind the silhouettes, colors, and storytelling of outfits.
Each issue will have a focus on a different performer or group.
Wordmark Sketches
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Digital Iterations
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The name "Alter" was chosen for the publication because it represents that each piece is made for the individual and to explore the idea that everyone has something that makes them unique.
Visual System
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Layout Process
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Finals
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